| History of the Rent-to-Own Industry
The rent-to-own industry traces its origins to England, current
and former members of the British Commonwealth, and continental
European countries. To this day, these transactions are common in
the United Kingdom. Under the “hire purchase” model,
title to goods passes to the hiring party at the conclusion of the
term of hire. Under the “hire-hire” model, or the “straight
hire” method, consumers “hire” (i.e., rent) merchandise
for a more limited period with no right to receive ownership upon
completion of a stated term of hire. In the United Kingdom, “hire-purchase”
transactions generally involve durables such as automobiles, furniture
and business equipment, while “hire-hire” arrangements
typically relate to televisions, stereos and other electronics equipment.
The popularity of straight hire transactions for the latter category
of items reflects consumer preference for an opportunity to “trade
up” freely as new generations of products are introduced.
Both categories of transactions now occur in the United States,
where they are referred to as “rent-to-own” and “rent-to-rent”
transactions. In the typical rent-to-own transaction, the consumer
enters into a rental agreement that provides for weekly (or in some
cases monthly) rental payments. The agreement provides that, upon
timely payment of the rental fee for a specified period, ownership
of the rental merchandise will transfer to the customer.
One of the distinguishing characteristics of a rent-to-own transaction
is that, unlike a traditional installment sale, the agreement (and
hence the payment obligation) renews at weekly (or monthly) intervals
and is freely terminable by the customer. The customer may choose
at any time either to complete the schedule of rental payments and
acquire ownership of the merchandise or make rental payments only
for a more limited period and return the merchandise to the vendor.
The rental-purchase industry in the United States was founded in
the 1960’s to offer consumers an alternative to traditional
retail installment sales. The rent-to-own industry emerged as an
alternative market for such consumers, and also provided a service
to other categories of customers (e.g., college students or other
transient residents) who had only temporary needs for the rented
merchandise.
The U.S. rent-to-own industry has grown rapidly from its formation
in the late 1960s and early 1970s. There are now 8,300 stores in
all 50 states.
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